From all of us at SMCKL – Thank you to everyone who turned up for SMCKL #12: Exploring the ROI of a Winning Social Marketing Programme. Many thanks also to the speakers for the night: Lai Hoong Fai from Microsoft Malaysia, and the authors of ROI of Social Media: Steven Groves & Guy Powell.
We kicked off the evening with a short introduction to Microsoft’s Windows Azure cloud computing service, which was demonstrated by an excellent live streaming of the night’s session …Our very FIRST for SMCKL! Woot!
Steven and Guy followed by providing great insights on how to gauge one’s ROI in Social Media, where defining goals and objectives were the primary steps to deciding what makes a winning social marketing programme. The night ended with a book-signing session and a short contest, giving out 2 copies of the book — ROI of Social Media.
A BIG thank you to our sponsors for making things happen: Microsoft Malaysia for the great venue and yummy pizzas for all the participants; Integricity / satoo.tv for recording the session and John Wiley & Sons for the prizes!