From all of us at SMCKL – Thank you to everyone who turned up for SMCKL #12: Exploring the ROI of a Winning Social Marketing Programme. Many thanks also to the speakers for the night: Lai Hoong Fai from Microsoft Malaysia, and the authors of ROI of Social Media: Steven Groves & Guy Powell.

We kicked off the evening with a short introduction to Microsoft’s Windows Azure cloud computing service, which was demonstrated by an excellent live streaming of the night’s session …Our very FIRST for SMCKL! Woot!

Steven and Guy followed by providing great insights on how to gauge one’s ROI in Social Media, where defining goals and objectives were the primary steps to deciding what makes a winning social marketing programme. The night ended with a book-signing session and a short contest, giving out 2 copies of the book — ROI of Social Media.

A BIG thank you to our sponsors for making things happen: Microsoft Malaysia for the great venue and yummy pizzas for all the participants; Integricity / satoo.tv for recording the session and John Wiley & Sons for the prizes!

Eager to know what’s coming up next for SMCKL? Stay tuned here for the latest updates! You can also follow our tweets on Twitter or find us on Facebook.

Running a social enterprise is an emerging trend in the way business is conducted, where organisations apply market-based strategies to achieve a social purpose or to contribute to a cause. This business model is fast catching up in Malaysia, and social enterprises are also turning to the web where the potential found in social media provide an avenue for outreach and engagement, winning fans who are supportive of their cause.

Find out how a Malaysian social enterprise, Elevyn, provides market access to indigenous and marginalised communities through their online platforms – building a successful business model that empowers a socially-concious global community to support such initiatives directly through social media channels.

To kick off the new year, SMCKL would like to invite you to kick back, relax and swing by for a casual dinner + coffee session with Elevyn at The Bee @Jaya One to learn how social media benefits social enterprises and NGOs alike, in promoting their business with a social purpose.

Date: January 27, Thursday
Time: 7.30pm
Location: The Bee @ Jaya One

This month SMCkl celebrates its first anniversary. Time really flies. In the past 12 months Malaysia has seen its own ups and downs. With #yorais trending on twitter to the recent police report filed by TNB over a satirical blog post, it is evident that the world we live in has dramatically changed with the advent of social media.

So where are we today? Has social media affected how organizations reach out to their audience? Has it changed the way we communicate with each other?

At SMCKL#9, we will go on a social media road trip and check in with Azizi Jennis, Asif Khan and David Lian. Join us and see what’s on their SM GPS.

Azizi Jennis, @djmorituri
Head of Online Services at DiGi
Azizi has over 15 years of experience in the Malaysian Internet and Telecommunications industry. He has held various roles in marketing, sales, content, technology and product development for companies from startups to multinationals. At DiGi, Azizi is responsible for driving online sales, engaging communities through social media and managing web operations.

Asif Khan, @asifmumtazkhan
Internet Monitoring Service Manager at Asia Media Monitors
Asif Khan manages Asia Media Monitors internal and external online engagement on social network platforms. Asif holds an MA in Communication Management from the University of South Australia and he blogs at asifmumtazkhan.posterous.com

David Lian, @davidlian
APAC Social Media Practice Lead at Text 100
David leads the team of social media specialists in social media communications across the Asia Pacific region. He is responsible for product and services development, team skill enhancement and client consulting.

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Hey there, welcome back to another month with SMCkl. This July, we’re hosting the Mashable Meetup again and we’ll be getting intimate with Prof. Michael Netzley who teaches corporate reputation, digital media, and leadership at Singapore Management University.  Prof. Netzley’s main blog is at http://communicateasia.asia/ and he’s also on twitter at http://twitter.com/CommunicateAsia

Meet Prof. Michael Netzley
When: July 27 @ 8pm
Where: Dome, Lot 10 National Geographic Store, 3rd Floor, Lot 10.
Join us? Raise your hand here.

Join us again this month for another round of case studies. Five companies using social media in Malaysia will share their stories on lessons learnt, best practices and overcoming challenges. Come hear and participate in the discussion with speakers from:

Moderating the panel discussion is Anthony Umann @llamasonic, a Silicon Valley native who is now doing strategy, marketing and communications in Cleantech.

Host:	Door Gifts:	Videography:

Do you have a question for the speakers? Tweet it with the hashtag #smcklQ or leave it in the comment section below.